1. What information of yours does Keepsafer collect?
The goal of Keepsafer is to be your favorite destination on the Internet by providing you with the information, services and product offerings that are most relevant to you. To achieve this goal, Keepsafer needs to collect information to understand what differentiates you from its other unique users. We collect two types of information from you, "anonymous information" and "personally identifiable information." Anonymous information refers to information that cannot be tied back to a specific individual. Each time a visitor comes to a Keepsafer site, Keepsafer collects some information to improve the overall quality of the visitor's online experience. Keepsafer collects the visitor's IP address (e.g., whether the user is logged on from a .com, .gov or .edu domain), referral data (e.g., the address of the last URL a user visited prior to clicking through to a Keepsafer site), and browser and platform type (e.g., a Netscape browser on a Macintosh platform). Keepsafer also collects aggregate search terms from search services for internal reporting and targeted advertising. Keepsafer collects this user information for purposes of product monitoring, product improvement, and targeted advertising.

In addition to this anonymous data, Keepsafer may also collect personally identifiable information. Personally identifiable information refers to information that tells us specifically who you are, such as your name and postal address. Wherever and whenever Keepsafer collects personal information through registration, we make an effort to include a link to this Privacy Policy on that page. Keepsafer collects personal information in the following ways from the web sites:

(a.) Most of the personal information is gathered when you register with the Keepsafer sites. If you choose to register --and we hope you do-- you may provide Keepsafer with your name, postal address, email address, birth date, gender, zip code, telephone number, occupation, marital status and other information. While not all of this information is required, the more information you volunteer (and the more accurate it is), the better we are able to customize your experience. Once you register you are given a Keepsafer ID and are able to take full advantage of the many offerings around Keepsafer, including personalization services. Keepsafer finds that users who personalize their Keepsafer experience come back more often.

(b.) In addition to registration for various services on the Keepsafer site, Keepsafer may ask you for personal information at other times, including when you enter a sweepstakes, contest or promotion sponsored by Keepsafer and/or our partners. We also ask for information when you make a purchase using Keepsafer. The number and variety of useful services Keepsafer provides continues to grow and so will your ability to make use of these services if you choose to register for them. You never have to register for any of these services on Keepsafer. This is true on any site on the Internet. If you choose not to provide the requested information, Keepsafer may not be able to offer you some of the personalized services that depend on this type of information to function.

(c.) If you contact Keepsafer, we may keep a record of that correspondence. We do not collect any email addresses of those who communicate with Keepsafer via email. We use the information provided so that we may respond to the email.

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2. What are "cookies" and how does Keepsafer use them?
In addition to the personally identifiable information that Keepsafer collects, we also collect information "anonymously" using "cookies." Presently, "cookies" play an important role in making the Internet work, but there is much confusion among Internet users about what cookies are and how they are used. A cookie is a small text file containing a unique identification number that is transferred from a web site to the hard drive of your computer so that the web site may identify you and track your activities on the web site. This unique number identifies your browser-- but not you -- to Keepsafer computers whenever you visit one of the sites in Keepsafer. A cookie will not let a web site know any personally identifiable information about you, such as your real name and address. Keepsafer is not generally interested in any one individual and does not collect personally identifiable information about any one person using cookies. The coding in the cookies Keepsafer sets lets us know that you are using a particular computer but nothing more. Since cookies are only text files, they cannot run on your computer, search your computer for other information or transmit any information to anyone.

To help serve you better Keepsafer generally uses cookies to:

Help us remember who you are through your browser settings so that Keepsafer can offer and provide personalized services, such as My Keepsafer and Keepsafer Rewards. Keepsafer uses cookies to store and sometimes track information about what you have seen and done across our network. Cookies also allow us to save passwords and preferences for you so that you will not have to reenter them the next time you visit.

Help track business at the Keepsafer store and process orders in individual shopping carts.

Measure traffic patterns. Without cookies, it could be difficult for Keepsafer to know that certain services are more popular than others. This information helps us to better understand when to open up new services.

Estimate audience size. Cookies help us know whether or not users have seen particular displays, including advertising, so we do not bore you with the same material over and over again.

Displaying advertisements. Third party advertising networks for Keepsafer may issue cookies when serving advertisements.

The use of cookies is now an industry standard, and you will find them used on most major web sites. Most browsers are initially set up to accept cookies. If you prefer, you can reset your browser either to notify you when you have received a cookie, or to refuse to accept cookies. You should understand that while Keepsafer does not require you to use cookies, certain sites will not function properly if you set your browser to not accept cookies.

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3. What organization is collecting the information?
When you register information in any Internet domain of Keepsafer, that information is generally collected and maintained solely by Keepsafer unless specifically stated otherwise at the point of collection. For example, some Keepsafer services are offered in conjunction with a partner company. If data is collected and/or maintained by any company other than Keepsafer, we will tell you at the point of collection. If you do not want to share your information with that company, you can choose not to use that service. Please see the Section entitled "With whom does Keepsafer share information that is collected?" for a more complete list of companies that Keepsafer works with to provide you Products and Services.

Keepsafer runs many promotions and sweepstakes. These promotions may be sponsored or co-sponsored by third-parties. Data collected during a promotion is typically shared with the sponsor or co-sponsor. Keepsafer will inform you at the point of collection whether or not we are sharing your personal data as a result of your participation in a promotion or sweepstakes. If you do not want to have Keepsafer share your data, you can choose not to participate in the promotion or sweepstakes.

Be aware that Keepsafer sponsors and other advertisers have links on our sites that take you to other sites that may collect personally identifiable information about you. Keepsafer hopes that all third parties involved adhere to our policies regarding the privacy of our users. However, this Keepsafer Privacy Policy does not cover third party data collection practices and Keepsafer does not assume any responsibility for any actions of third parties.

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4. How does Keepsafer use the information it collects?
Any personal information you provide to Keepsafer when registering for Products and Services at any of its sites is maintained and accessible only by Keepsafer unless specifically stated otherwise. Keepsafer requests information from its users so that users can enjoy customized experiences across Keepsafer, including personalization services, interactive communications, games, online shopping and many other types of content and services. Most of these Products and Services are free to you.

The following are examples of how Keepsafer may use the information it collects:

Keepsafer offers its users the ability to personalize content.

Keepsafer uses the aggregate data to perform statistical analyses of the collective characteristics and behavior of our registered users and visitors, to measure user demographics and interests regarding specific areas of Keepsafer and to analyze how and where best to use our resources. Without such data, we would not know what the most popular areas of Keepsafer are, and we would not be able to change and update the content and services appropriately.

Keepsafer may, from time to time, use your information to contact you about changes or enhancements to Products and Services on Keepsafer.

If you told Keepsafer that you were interested in receiving offers or information from selected Keepsafer products and services, Keepsafer will send you email about products and services that we feel may be of interest to you.

Keepsafer sometimes uses an individual registered user’s data to "pre-populate" forms that are displayed for the purpose of collecting individual data by Keepsafer.

If you enter a sweepstakes or a contest on Keepsafer, we will use the information you provided to contact you in the event you win.

Keepsafer may be required by law enforcement or judicial authorities to provide information on individual users to the appropriate governmental authorities.

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5. With whom does Keepsafer share the information that is collected?
Keepsafer.
Please note that, when you purchase goods or services through Keepsafer, your credit card and identifying information will be provided to third parties in order to verify the credit card data. Because we take your privacy and security concerns seriously, Keepsafer took action to ensure that, when you use the Keepsafer Shopping Cart, the personal data you submit (including your credit card number, billing, and shipping information) is passed through "secure servers." Keepsafer accomplishes this through technology provided by CyberCash.

6. How can you access, edit or delete your information?
Keepsafer provides its registered users the ability to access and edit the personal information in their user profiles.

7. What is the opt-out policy for Keepsafer?
Keepsafer offers you the ability to opt-out of receiving information on Keepsafer updates and new services. This is done at the point of initial collection of information and during the editing or updating process. All Keepsafer newsletters and direct email communications have easy-to-follow unsubscribe instructions at the bottom.

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8. What kinds of security procedures are in place to protect against the loss, misuse or alteration of your information?
Keepsafer has security measures in place to attempt to protect against the loss, misuse and alteration of your user data under our control. Only authorized employees have access to the information you provide us and strict rules on Keepsafer employees who have access either to the databases that store user information or to the servers that host our services. While we cannot guarantee that loss, misuse or alteration to data will not occur, we make every effort to prevent such unfortunate occurrences. Any other particularly sensitive information, such as your credit card number collected for a commerce transaction at Keepsafer, is encrypted prior to transmission.

You are ultimately responsible for the security of your Keepsafer ID and password. Please take care when using and storing them. Keepsafer recommends that you do not divulge your password to anyone. You should log out of your browser at the end of each computer session to ensure that others cannot access your personal information and correspondence, especially if you share a computer with someone else or are using a computer in a public place like a library or Internet cafe.

9. What you can do to better protect yourself on the Internet?
Know the risks.
When you communicate with others online, you should be aware that, when disclosing personal information such as one's actual name, member name, email address, etc., on a web page, in a newsgroup, chat room or forum, that information may be collected and used by others to send that person unsolicited email from other parties, outside Keepsafer. Some of the email you receive may be useful to you, but some may not. In an effort to curtail unsolicited email, Keepsafer blocks certain email addresses and domains from sending email to email addresses at our domains.

Educate yourself.
Search the Web for as much information as you can about how to protect your privacy. Look for a privacy statement in the sites you visit. Please visit the Federal Trade Commission’s web site and read information on being a Savvy Internet Traveler and other privacy initiatives.

Use PGP (Pretty Good Privacy) http://www.pgp.com or another encryption program.


Last updated September 18, 2000.

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